For indie iOS and Mac developers

Big apps are slipping. Their unhappy users are telling you what to build.

Fruitfall finds top-grossing App Store apps (est. $20k+ MRR) whose ratings have recently fallen, and sums up what their unhappy users are asking for. Build the better version and win those customers.

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941 fallen apps in the catalog right now · cancel any time

Free samples

Open one. It's on us.

Real apps from the catalog. Each sample opens its full breakdown for free: the rating history, the low-star reviews behind the drop, and why it fell.

Canopy - AI Online Safety App

Netspark, Inc. · Lifestyle

Product rot Build target

Written-review rating

4.79 1.64

−3.15
Average written-review rating by month over the last 12 months, from 2.75 to 1.83 stars

Monthly average of written reviews, last 12 months. Dashed line: best quarter. App Store shows 3.8★ from 1.6K ratings.

Reviews mostly cite the product getting worse: a buggy VPN/MDM filter that breaks connectivity and won't uninstall, inaccurate blocking, and AI-only support. Billing complaints are a secondary factor.

What unhappy users want

  • VPN-based filter breaks general internet, local network, captive Wi-Fi portals (hotels, airplanes) and CarPlay streaming
  • Removal prevention/MDM cannot be cleanly uninstalled, forcing factory resets
  • Uninstall flow loops between 'Remove Canopy' and AI Ally screens
est. $115k MRR See the full breakdown

Vimeo

Vimeo.com, Inc. · Photo & Video

Product rot Build target

Written-review rating

4.66 1.90

−2.76
Average written-review rating by month over the last 12 months, from 3.67 to 1.33 stars

Monthly average of written reviews, last 12 months. Dashed line: best quarter. App Store shows 4.5★ from 11.8K ratings.

Reviews overwhelmingly cite broken search, frequent playback and AirPlay crashes, removed features (user search, offline Watch Later), login bugs and a clunky redesigned UX; a few cite billing and identity verification, but neglect dominates.

What unhappy users want

  • Search returns 'failed to load' or zero results for known titles and publishers
  • Search by user/creator removed on Apple TV app
  • Frequent crashes during playback after 10-20 minutes
est. $211k MRR See the full breakdown

GoPro Quik

GoPro, Inc. · Photo & Video

Product rot Build target

Written-review rating

3.92 1.27

−2.65
Average written-review rating by month over the last 12 months, from 3.92 to 2.00 stars

Monthly average of written reviews, last 12 months. Dashed line: best quarter. App Store shows 4.8★ from 833.1K ratings.

Most complaints are about crashes, broken camera connection and download, removed editor features (duration control, scrubbing) and general sluggishness. Subscription upsells and a paywall add to the anger. Users are partly captive because they own GoPro hardware, but third-party apps can use the Open GoPro API.

What unhappy users want

  • Frequent crashes and freezes during editing and on launch
  • Camera Wi-Fi/BLE pairing fails or requires deleting and re-adding the camera every time
  • Media downloads from the camera fail, stall, or are very slow
est. $268k MRR See the full breakdown
+938 more in the full catalog

MRR figures are rough estimates from chart rank, not reported revenue. How we estimate

How it works

From a falling rating to a product brief

  1. Step 1

    We watch the money

    Fruitfall records where apps sit on Apple's top-grossing charts and keeps the ones whose rank suggests an estimated $20k+ MRR.

  2. Step 2

    We read the reviews

    Written reviews are averaged by quarter. When an app falls from its best quarter, the low-star reviews are sorted by why: a worse product, a price change, locked-in users, or an OS change.

  3. Step 3

    You pick one to build

    Filter by genre, by reason, and by the data you'd have to buy. Open an app for the complaints behind the drop and an on-demand brief: must-haves, monthly running costs, and a starter prompt.

One plan

The whole catalog

$9/month opens the rest. Cancel any time.

  • Every fallen app in the catalog, with filters for genre, reason, and the data you'd have to buy.
  • The complaints behind each drop, from recent 1–2 star reviews.
  • An on-demand brief per app: what a competitor must build, monthly running costs, and a starter prompt.

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Straight answers

Know what you're looking at

How "est. MRR" is made

Every revenue figure here is an estimate. We take an app's best position on Apple's top-grossing chart and turn chart rank into monthly revenue with a power law. It is not a number from the developer, and it is not a Sensor Tower measurement.

The default floor is about $20k MRR. Use it to decide what's worth a look, then read the reviews.

Is every falling app worth competing with?
No. A falling rating is only sometimes a reason to compete. Each classified app gets a reason: the product got worse, the price changed, the users can't leave, or the platform broke it. The ones worth building against are the first kind, marked Product rot.
What's free?
The sample apps above, with their full breakdown. The rest of the catalog, the filters and the on-demand briefs are in the subscription.
Where do the ratings come from?
Apple's public App Store listings and reviews. The drop compares the average star rating of written reviews in an app's best quarter with the last 90 days. Store ratings include star-only taps from in-app prompts, which skew high, so we show them separately.
Do I need an account?
No passwords. Your subscription is tied to the browser you pay from. To add another device, email issac.trotts@gmail.com.
How do I cancel?
Any time, from Manage subscription in the header once you're subscribed, or from the Stripe billing portal.

Somewhere in the charts is an app you could do better.

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Fruitfall · Ratings and reviews from Apple's public App Store data.

Not affiliated with Apple. MRR figures are estimates. issac.trotts@gmail.com