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MIXI, Inc. · Lifestyle
The decline is driven mainly by aggressive new monetization: full-screen interstitial ads, upsell popups even for paying users, and previously free features moved behind a paywall. A wave of privacy backlash over AI (Anthropic) search adds to it, while print fulfillment and customer support are also failing. The core feature, private family photo sharing, is a commodity, but invited family members create network lock-in.
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