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Meitu: Photo & Video Editor

Monetization rage Self-contained

Meitu Technology Co., Ltd. · Photo & Video · Free · v12.20.0

View on the App Store (iPhone) ↗
Review-rating drop
0.66

2024-Q1 2.89 → last 90 days 2.23, text reviews

Peak quarter
2.89

2024-Q1, text reviews

Last 90 days
2.23

text reviews

Store rating
4.78

all 80022 ratings, incl. star-only

Store gap
2.55

store minus reviews

Est. MRR
$201k

#47 top-grossing, Photo & Video

store 4.78 · reviews 2.89 → 2.23 · gap 2.55 store 4.78 reviews 2.23

Store ratings include star-only taps from in-app prompts, which skew high. The peak and recent figures come only from people who wrote a review, which skews low. Compare each against itself: the drop is the signal, and a big gap between the two usually means heavy rating prompting is masking unhappy users.

Average rating by quarter from 500 text reviews

2★3★4★5★ 1★ 2023-Q3: 2.38★ from 24 reviews 2.38 2023-Q3 2023-Q4: 2.62★ from 26 reviews 2024-Q1: 2.89★ from 19 reviews 2.89 2024-Q1 2024-Q2: 2.21★ from 34 reviews 2024-Q3: 2.16★ from 25 reviews 2024-Q4: 2.18★ from 34 reviews 2025-Q1: 2.41★ from 73 reviews 2025-Q2: 2.83★ from 66 reviews 2025-Q3: 2.47★ from 36 reviews 2025-Q4: 1.88★ from 33 reviews 2026-Q1: 2.25★ from 40 reviews 2026-Q2: 1.61★ from 41 reviews 2026-Q3: 2.35★ from 40 reviews 2026-Q4: 1.78★ from 9 reviews 1.78 2026-Q4
Faint bars have fewer than 8 reviews. Text reviews skew negative versus star-only ratings; read the direction, not the level.
Show as table
QuarterAvg stars Reviews
2023-Q32.38 24
2023-Q42.62 26
2024-Q12.89 19
2024-Q22.21 34
2024-Q32.16 25
2024-Q42.18 34
2025-Q12.41 73
2025-Q22.83 66
2025-Q32.47 36
2025-Q41.88 33
2026-Q12.25 40
2026-Q21.61 41
2026-Q32.35 40
2026-Q41.78 9

Recent 1–2 star reviews

scam

★ · v12.17.0 · Oct 11, 2026

it says there’s a free trial, but it immediately costs $60 when I hit the subscription button

垃圾美图秀秀,每拼一次照片就要看视频广告还不能叉掉

★ · v12.17.0 · Oct 9, 2026

垃圾美图秀秀,每拼一次照片就要看视频广告还不能叉掉!没见过这么恶心的

Best Photo Editing App Ever, Until Everything Became VIP

★ · v12.17.0 · Oct 6, 2026

I used to edit my photos with this app for years. It was the best app ever, but now all the features are VIP. Unfortunately, I deleted the app.

Murtos de hambre

★★ · v12.17.0 · Oct 6, 2026

Esta app antes era gratuita y era mi favorita para editar pero ahora te cobran dentro de ella hasta por respirar un asco total

impossible to close ads

★ · v12.17.0 · Oct 4, 2026

Cannot save photos because the ads fill the screen and theres no way to close it. Waiting doesnt work, reopening app doesnt work. Cannot close ad should be illegal.

Who use this ?

★ · v12.17.0 · Oct 4, 2026

$59 a year for an app that people use only occasionally. I only pay $99 for windows 11 and use every day for life.

Paid version polluted w ads

★ · v12.17.0 · Oct 2, 2026

I paid so I can use the app with no ads. But still get them. Terrible. Use free version. Don’t pay.

SO MANY ADS!!

★★ · v12.17.0 · Sep 28, 2026

I have never in my life left a review for an app, but I am just so frustrated with this freaking app. I had to say something. The features within the app are good but just know after literally everything you do an add that you cannot exit out will pop up. Then after you wait for a long time, finally an X will appear and you think oh this is gonna exit it out NOOOO it’s a trap to make you click the link!!!!! The amount of times it’s tricked me into clicking a link is RIDICULOUS. I wish I could personally curse out whoever is in charge of that. I hate you

Used to like it

★ · v12.17.0 · Sep 26, 2026

It’s horrible now. You have to pay for everything. Going to delete

charged for free trial

★ · v12.17.0 · Sep 24, 2026

attempted to use non-pro version of app, nothing worked/was bombarded with ads. decided to try the free trial, thought it would help. i was immediately charged $72 and the app still isn't working.

强制广告时长惊人

★ · v12.17.0 · Sep 17, 2026

逆天的广告数量和时长从几秒钟广告慢慢升级到长时间的强制交互广告 修个图两分钟看广告两分钟不看完不给保存已经吃相很难看了 有的时候广告加载不出来卡住更是要一切从头再来非常恶心的使用体验卸载了

Can’t use it offline anymore. Full of ads

★ · v12.17.0 · Sep 17, 2026

Use this app’s photo collage feature. In earlier versions it allows you to use offline if you have the templates downloaded. Not anymore now. You are forced to turn on the internet and watch ads before doing anything. Open the app? Watch an advertisement. Select the photos? Watch another ad Save the photo? Watch more ads Ridiculous and impossible to use for free.

Unnatural results, packed with ads

★ · v12.17.0 · Sep 10, 2026

I paid for the VIP and made no difference for the experience and results. The results are pretty unnatural and it utilizes asian-focused ai generation techniques, not inclusive to any other races, therefore your facial features will be messed up. Not only that it has way too many ads, no matter if you pay VIP or not which is very disappointing. Overall the app is absolutely terrible.

流氓广告

★ · v12.17.0 · Sep 8, 2026

跟牛皮膏药一样根本没有关闭键,好好一家公司做小广告,祝早日倒闭

Almost unusable

★ · v12.17.0 · Sep 3, 2026

So much Ads and less features to use because they want you to pay or force you to download an app. The Ads are really getting ridiculous though. I am about to uninstall it because I dread using it due to pop ups and Ads

Way too many ADS!!!! 😡

★★ · v12.17.0 · Sep 1, 2026

This app used to be my favorite. I’ve used it for many years BUT lately the amount of ads is ridiculous! Also the amount of filters that push you to need to purchase is crazy and I’ll probably delete this app soon. It’s horrible compared to what it used to be! What happened?!

Can’t save images but only Ads!!!

★ · v12.17.0 · Aug 26, 2026

Worst app ever! Gets stuck on endless ads when trying to save images. It’s not even a fraction of what it used to be anymore. Might as well call it ads player instead of photo editor.

Scam

★ · v12.17.0 · Aug 20, 2026

They don’t give you a free trial they automatically charge you do not get this app

Ruined a Good Thing

★ · v12.17.0 · Aug 19, 2026

The app is plenty of really useful and impressive photo editing tools, but the latest stuff they’ve done with AI really bogs it down. Not to mention the ads before and after every edit have become insufferable

Watch out the free trail and auto renewal

★ · v12.17.0 · Aug 18, 2026

Meitu has been charging me a weekly fee of $8.49 without my permission for more than 6 months. Watch out.

New update CHANGED FILTERS

★★ · v12.16.0 · Aug 11, 2026

the new update changed the ORIGINAL filter quality to AI templates. When I use the glowing tan or g7x filter before it didn’t change my face…with the new update…completely changed the filters and made it AI looking and fake. They need to change it back. They are doing too much.

free version not that useful

★★ · v12.16.0 · Aug 7, 2026

for the photo editing, it’s an absolute chore trying to use the app without the subscription. when you click on an editing option, it won’t tell you that it’s a VIP only feature until you’re trying to apply it. so you have to tap around every single option to find out which ones are actually free. this is incredibly annoying and turned me away from even considering the subscription. additionally, whatever happened to one-time purchases? why does this app need an expensive subscription for basic features? i would reconsider coming back to this app if they unlocked more options on the free version, or offered a reasonably priced one-time purchase, but until then i’m out

trash

★ · v12.16.0 · Aug 4, 2026

Every action requires watching an ad. The ai features are so slow. It takes forever to process a single image. Batch processing is completely useless.

tệ

★ · v12.16.0 · Aug 2, 2026

app càng ngày càng ngu

Way too many commercials

★ · v12.15.0 · Jul 21, 2026

The free version is pretty much unusable. Need to watch two minutes commercials to get anything done.

The opportunity

What would it take to build a viable competitor, what would it cost to run every month, and a prompt to get started. Generated from the reviews on file; one LLM call per brief. Set ANTHROPIC_API_KEY for a real brief; the stub only fills in a template.