← All fallen apps

Hypic - Photo Editor & AI Art

Monetization rage Self-contained

BYTEDANCE PTE. LTD. · Photo & Video · Free · v9.6.0

View on the App Store (iPhone) ↗
Review-rating drop
1.58

2025-Q4 3.09 → last 90 days 1.51, text reviews

Peak quarter
3.09

2025-Q4, text reviews

Last 90 days
1.51

text reviews

Store rating
4.57

all 17257 ratings, incl. star-only

Store gap
3.06

store minus reviews

Est. MRR
$119k

#94 top-grossing, Photo & Video

store 4.57 · reviews 3.09 → 1.51 · gap 3.06 store 4.57 reviews 1.51

Store ratings include star-only taps from in-app prompts, which skew high. The peak and recent figures come only from people who wrote a review, which skews low. Compare each against itself: the drop is the signal, and a big gap between the two usually means heavy rating prompting is masking unhappy users.

Average rating by quarter from 500 text reviews

2★3★4★5★ 1★ 2025-Q4: 3.09★ from 33 reviews 3.09 2025-Q4 2026-Q1: 1.81★ from 94 reviews 2026-Q2: 1.70★ from 92 reviews 2026-Q3: 1.53★ from 260 reviews 2026-Q4: 1.67★ from 21 reviews 1.67 2026-Q4
Faint bars have fewer than 8 reviews. Text reviews skew negative versus star-only ratings; read the direction, not the level.
Show as table
QuarterAvg stars Reviews
2025-Q43.09 33
2026-Q11.81 94
2026-Q21.70 92
2026-Q31.53 260
2026-Q41.67 21

Recent 1–2 star reviews

why…

★★ · v9.6.0 · Oct 12, 2026

i can’t do anything without paying money for example i tried to import my own picture and it said i had to pay for the ai monthly subscription even though its a non ai item. tell me why when i try to draw something i also have to pay for ai subscription. this makes it impossible for me to edit a simple photo because MOST editing tools are locked behind a paywall.

Scammy

★ · v9.6.0 · Oct 9, 2026

Asks for credit card information and ID and several other things to confirm your 18 when they can easily tell from your Apple ID. This is extremely suspicious. I would proceed with caution. I’m deleting.

extremely useless updates

★ · v9.6.0 · Oct 8, 2026

liked the app at first but now most features are locked behind a paywall because of a money hungry company

everything became paywalled

★ · v9.6.0 · Oct 7, 2026

literally useless now

Horrible

★ · v9.6.0 · Oct 7, 2026

I just to love this app but now you can’t use nothing because you have to pay for everything

Overcharging

★ · v9.6.0 · Oct 7, 2026

This app used to be incredible, but the new pricing is absolutely insane. Charging $9 A WEEK ($36+ a month) for a mobile editor is pure greed. They have paywalled almost every single feature that used to be free. Do not download this app unless you want to be constantly harassed to pay desktop-software prices for basic mobile filters. Absolute rip-off

Charge Without Warning - Paid BUT Lost My Subscription- Steal My Money

★ · v9.6.0 · Oct 6, 2026

Very disappointed with this app. I only signed up for 3-days free trial and never intended to purchase the yearly subscription. I was charge for that. I did not use the app afterward and only noticed the charge in early Oct. I requested a refund and canceled the subscription, but the subscription was removed while my money was not refunded. I honestly feel like I was misled by this app. This app charge me, then removed the subscription in app I paid without giving me a refund

All pay to use now..

★ · v9.6.0 · Oct 6, 2026

Used to love this app, after the update you have to pay to use basically anything.. I could understand some of the features before, but now not even the filters I could find on Instagram are free!!

Sadness

★ · v9.6.0 · Oct 5, 2026

Almost everything is paid for. It used to be better. There are few free filters

star

★ · v9.6.0 · Oct 4, 2026

good

ugh

★★ · v9.6.0 · Oct 3, 2026

used to be one of my fav apps but everything is now paid!! so sad

Deceptive Practices

★ · v9.6.0 · Oct 2, 2026

Terrible app. Doesn’t properly show which features are paid vs not. This has to be some sort of false marketing and there has to be some regulations to these deceptive practices. I will be looking into the legality of their shady ways.

Nice editing app

★ · v9.6.0 · Oct 2, 2026

Untill yall became money hungry like what do you mean 2years ago all those were free now you need pro for everything

terrible.

★ · v9.6.0 · Oct 2, 2026

it’s horrid almost everything requires payment/ a subscription !!

When will they make a paid entrance to the app?

★ · v9.6.0 · Oct 2, 2026

Everything has become absolutely paid. Even ordinary painting, with ordinary brushes. What is this??? Are you crazy!? There was a favorite app, now it goes to the trash🤩

Paying $10

★ · v9.6.0 · Oct 1, 2026

Paying $10 just for the ai to work when it wants to some pictures it will edited some it want but for $10 imma need it to edit all of them!!

hiệu ứng + chỉnh sửa phải tính phí :))

★ · v9.6.0 · Oct 1, 2026

Má ơi trước từng là con app bạch nguyệt quang của t nhưng giờ đây bị tha hóa mẹ rồi, trước có nửa số là tính phí thì t không nói đâu nhưng đằng này và đến thời điểm hiện tại là quá đáng vừa, có một số hiệu ứng nó không phức tạp đến thế, đã thế nó cái gì từng free thì đi tính phí hết?? Đm 1 sao luôn, chừng nào cải thiện và bớt tham tiền đi thì t còn nghĩ đến chuyện tải lại :))))

Everything coats money

★★ · v9.6.0 · Sep 30, 2026

Nothing I mean NOTHING IS FREE ITS ALL 50 a month nothing is free how are you gonna do anything I'm not paying 50 A MONTH NO WAY

Pay to edit

★★ · v9.6.0 · Sep 28, 2026

You have to pay for the filter/effects. This used to be pretty ok and now all it’s good for is the curve, fade, and grain.

almost all features are now paid

★ · v9.6.0 · Sep 28, 2026

This used to be my favorite photo editing app, but a couple of months ago they made almost all the features paid, and it became impossible to use. Why did you do that? Put everything back the way it was, and people will write good reviews on their own. Your decision ruined the product.

Useless

★★ · v9.6.0 · Sep 28, 2026

Don't waste your time. Your iPhone photos app can do better than the general photo editing available here. And if you need AI that badly, there are plenty of free apps out there that can do better than Hypic. I cannot recommend even wasting your time with the predatory free trial. Spend the time learning how to use something else.

booo

★★ · v9.6.0 · Sep 27, 2026

suddenly decided to turn everything into a premium feature. this app was such a gem before this move, not cool.

You messed the app up

★ · v9.6.0 · Sep 27, 2026

Not only it started using AI too much on everything, but now EVERY single filter and option is behind a paywall.

Chịu

★ · v9.6.0 · Sep 25, 2026

Đói tiền à

Do not buy

★ · v9.6.0 · Sep 24, 2026

It is a great app, but the features are only available if you pay the premium. However, even when you pay the premium, the app doesn’t work. I paid for a monthly subscription and every time I try to make an edit, it still prompts me to pay for a monthly subscription. It doesn’t even recognize that I already have one. I want my money back.

The opportunity

What would it take to build a viable competitor, what would it cost to run every month, and a prompt to get started. Generated from the reviews on file; one LLM call per brief. Set ANTHROPIC_API_KEY for a real brief; the stub only fills in a template.