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Video Up! Video Editor & Maker

Monetization rage Self-contained

MAETCH EXPANSION, S.L. · Photo & Video · Free · v3.4.0

View on the App Store (iPhone) ↗
Review-rating drop
0.73

2025-Q3 2.92 → last 90 days 2.19, text reviews

Peak quarter
2.92

2025-Q3, text reviews

Last 90 days
2.19

text reviews

Store rating
4.57

all 96978 ratings, incl. star-only

Store gap
2.38

store minus reviews

Est. MRR
$240k

#37 top-grossing, Photo & Video

store 4.57 · reviews 2.92 → 2.19 · gap 2.38 store 4.57 reviews 2.19

Store ratings include star-only taps from in-app prompts, which skew high. The peak and recent figures come only from people who wrote a review, which skews low. Compare each against itself: the drop is the signal, and a big gap between the two usually means heavy rating prompting is masking unhappy users.

Average rating by quarter from 500 text reviews

2★3★4★5★ 1★ 2025-Q3: 2.92★ from 98 reviews 2.92 2025-Q3 2025-Q4: 2.78★ from 90 reviews 2026-Q1: 2.35★ from 106 reviews 2026-Q2: 2.10★ from 109 reviews 2026-Q3: 1.98★ from 89 reviews 2026-Q4: 2.50★ from 8 reviews 2.50 2026-Q4
Faint bars have fewer than 8 reviews. Text reviews skew negative versus star-only ratings; read the direction, not the level.
Show as table
QuarterAvg stars Reviews
2025-Q32.92 98
2025-Q42.78 90
2026-Q12.35 106
2026-Q22.10 109
2026-Q31.98 89
2026-Q42.50 8

Recent 1–2 star reviews

Must pay to make any videos

★ · v3.3.1 · Oct 13, 2026

I was under the impression that if I signed up with monthly fee I’d be able to make videos but you’re required to pay additional. I can go to chat got to do what this app does.

No resemblance at all

★ · v3.3.1 · Oct 9, 2026

It will create a video for you but it won’t even remotely look like the photos you up. You have to pay for the app(which is expensive) and then you have to buy video credits on top of it. Created two videos, wasted the credits because they weren’t even close. Literally nothing recognizable in the video, like it didn’t even use my photos.

Unusable

★ · v3.3.1 · Oct 5, 2026

Paid for clips that are completely unusable with spelling errors and did not follow prompt

App Stalls

★ · v3.3.1 · Oct 4, 2026

App stalled loading pics - canceling app process not clear. Disappointed.

Didn’t help

★ · v3.3.1 · Oct 1, 2026

Unfortunately it didn’t help me.. no caprions în Romanian

It cost me money for AI to just put my pictures in the same damn order that I had them in

★ · v3.3.1 · Sep 29, 2026

Very dissatisfied

Review

★ · v3.3.0 · Sep 27, 2026

Would give 0 if possible

New update is horrible

★ · v3.3.0 · Sep 22, 2026

I enjoyed Video Up!. I could travel and make quick videos. I recently updated the app. I can no longer move clips around, double clicking no longer creates delete or split., There’s a black entry space at the beginning of the video that I cannot get rid of. They really ruined a good thing.

Terrible app

★ · v3.3.0 · Sep 22, 2026

Terrible app !

Won’t let you cancel. Beware!

★ · v3.2.0 · Sep 19, 2026

Leads you in a never ending circle of questionnaires asking why do you want to cancel. Then it says you have to go to the App Store to delete. Then back to the questionnaire asking why do you want to cancel. And around and around you go.

Free Sample

★ · v3.2.0 · Sep 17, 2026

The app should offer at least one truly free sample video before asking customers to pay $10 per week. How am I supposed to know whether I like the results or if the app works for me without trying it first? I don’t want a seven-day “free” trial that requires a subscription and automatically charges me if I forget to cancel. Let customers create one free video with no payment information required. If the results are good, people will be more confident about subscribing.

Subscription Error!

★ · v3.2.0 · Sep 16, 2026

App thinks I have not paid for subscription and keeps telling me to subscribe. Therefore, I can't download any of my projects without watermarks. Projects are not being stored. Neither can I generate Ai video. Tried to resolve with tech support, nothing. I already paid $79.99 annual fee.

Export voice

★ · v3.2.0 · Sep 14, 2026

Trying to export voice, but unable to export sound. Very frustrating.

It is weird

★ · v3.2.0 · Sep 14, 2026

This app is so bore and simple I don’t see what is the point to me doing all the job

Stay far away

★ · v3.2.0 · Sep 13, 2026

This app crashes all the time! Most recently I spent over 15 hours putting together videos and the app crashed, won’t open and all of my videos are stuck in the app with no way of retrieving them because it crashes before I can even get into the video. The customer service is horrible and they don’t respond or help at all. It’s been an absolute nightmare trying to get in touch with anyone. To be a paying customer and not even be able to get in touch with support over 3 weeks is absolutely ridiculous. Save your time and money and stay far away from this app and this headache it brings.

I had a bad experience.

★ · v3.2.0 · Sep 12, 2026

This app is really disappointing especially considering it was recommended by apple. Im not sure if everyone had the same experience I had, but this app constantly tries to get you to buy their subscription with pop up ads even if you already subscribed. I bought the subscription with a free trial and when I tried to export my video with the pro features I now had, the pop up ad still shows up! Theres a restore purchases button on the ad itself so every time I get the ad I press it of course. Pressing restore purchases on the pop up doesn’t do anything but close the ad and when trying to export videos with a pro subscription you still get a watermark even if you disabled the option to have one. That happening seems like a design choice and if you don’t like apps with pop up ads this app isn’t for you. All this is coming from an average person just casually trying an app.

False information provided

★ · v3.2.0 · Sep 11, 2026

I purchased a week of the pro subscription. Before I purchase it, it said that if you are not satisfied with the purchase, you can get a full refund. I was not happy with it so I requested a refund and they only gave $1.69 back. I called Apple to get it figured out and they said that I have to contact the app directly. Every time I email the app, they send me to Apple support. False information was provided and I would like my money back.

Horrible don’t use

★ · v3.2.0 · Sep 8, 2026

Horrible. Words spelled incorrectly. Photos to dark to see the words.

Esta aplicación no sirve para nada es una estafa

★ · v3.2.0 · Sep 7, 2026

No sirve es una estafa

It won’t let me say videos for no reason just keeps freezing while it’s downloading

★ · v3.2.0 · Sep 7, 2026

Yeah

It’s not as good as the advertisement I wish I hadn’t paid for it

★ · v3.2.0 · Sep 6, 2026

Bogus I wish I had not paid for this. It’s not as good and they keep asking for more and more money even if you pay a year sub

App for little kids to play

★ · v3.2.0 · Sep 4, 2026

What a joke this app don’t have anything impressive they don’t even have enough of templates to choose from and caption so dum I never se any app so dumb!!!

Terrible

★ · v3.2.0 · Sep 2, 2026

Terrible

Terrible so far

★ · v3.2.0 · Sep 2, 2026

Terrible so far. It just keeps coming up to charge every time.

Doesn’t work

★ · v3.2.0 · Aug 31, 2026

This app is not working properly. It is slow and won’t even let you download your video. It wanted me to go pro version and it says free trial but tried to charge me $25 dollars. I’ve spent two days editing a video which I finally finished and now I cannot download it.

The opportunity

What would it take to build a viable competitor, what would it cost to run every month, and a prompt to get started. Generated from the reviews on file; one LLM call per brief. Set ANTHROPIC_API_KEY for a real brief; the stub only fills in a template.