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Insta360

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Istone Innovation Limited · Photo & Video · Free · v2.34.6

View on the App Store (iPhone) ↗
Review-rating drop
1.03

2026-Q4 3.31 → last 90 days 2.28, text reviews

Peak quarter
3.31

2026-Q4, text reviews

Last 90 days
2.28

text reviews

Store rating
4.45

all 9399 ratings, incl. star-only

Store gap
2.17

store minus reviews

Est. MRR
$178k

#55 top-grossing, Photo & Video

store 4.45 · reviews 3.31 → 2.28 · gap 2.17 store 4.45 reviews 2.28

Store ratings include star-only taps from in-app prompts, which skew high. The peak and recent figures come only from people who wrote a review, which skews low. Compare each against itself: the drop is the signal, and a big gap between the two usually means heavy rating prompting is masking unhappy users.

Average rating by quarter from 500 text reviews

2★3★4★5★ 1★ 2025-Q2: 1.91★ from 75 reviews 1.91 2025-Q2 2025-Q3: 2.14★ from 97 reviews 2025-Q4: 2.68★ from 84 reviews 2026-Q1: 2.36★ from 94 reviews 2026-Q2: 2.32★ from 62 reviews 2026-Q3: 1.96★ from 75 reviews 2026-Q4: 3.31★ from 13 reviews 3.31 2026-Q4
Faint bars have fewer than 8 reviews. Text reviews skew negative versus star-only ratings; read the direction, not the level.
Show as table
QuarterAvg stars Reviews
2025-Q21.91 75
2025-Q32.14 97
2025-Q42.68 84
2026-Q12.36 94
2026-Q22.32 62
2026-Q31.96 75
2026-Q43.31 13

Recent 1–2 star reviews

Impressive hardware, horrendous software

★ · v2.34.6 · Oct 13, 2026

The hw is impressive. The stabilization, the quality, and the versatility of the 360 video on the x6 are impressive. Software however is absolutely horrendous. I use it on my iPad Pro and also on an Android phone. First off, the professional editing apps all have understood that the iPad where I use this software is supposed to deliver a premium experience ( see adobe and apple editing apps). Clearly the iPad app was an afterthought @ insta360, and is especially full of bugs. I also have an Android phone and the app is not much better, but it's certainly worse on the iPad. The iPad app looks like an experiment. The aspect ratios vary dynamically from screen to screen instead of staying full screen. Sometimes it rescales down to a vertical phone-like experience and then it becomes impossible to even click on the back button because it's covered by the window controls of iPad. The app randomly displays messages in Chinese, while I'm in English -and a few other languages speaker -just not Chinese. Worst, my iPad played from the device a completed two hours time-lapse I was very excited about. Then as I went on doing something else, the app disconnected and the app erased my media from the device. I was not able to recoup the media. Support, which was praised by many reviewers, does escalate then it goes into a black hole. Overall, very impressed with the hardware, very disappointed by the software which makes the whole experience quite useless.

Connection problems after up date

★★ · v2.34.5 · Oct 11, 2026

I’ll try to connect my camera and it will connect for a few seconds and will disconnect.

Return your camera while you still can

★ · v2.34.5 · Oct 10, 2026

I purchased the Insta360 X5 and took it on vacation. I made an awesome video that I was very happy with — and then the problems started. The finished video would not export to my phone. When I finally did get it to export, the audio disappeared half way through the video. Customer service has been HORRIBLE. They never resolved the original issue, and I have now been going back and forth with them for months. I have footage from a second family vacation that I haven’t even bothered turning into a video because I’m not willing to spend hours editing something when I have zero confidence it will export. Their support team has ignored requests, missed multiple deadlines that THEY established, and has repeatedly failed to escalate the situation to anyone with actual decision-making authority. My free cloud storage expired while all of this was going on. I asked them to restore or extend it so they could finish troubleshooting the problem and I could eventually create the second vacation video. That request has gone unresolved as well. I refuse to pay for cloud storage when the company has not even demonstrated that its software works. The camera itself is impressive, which makes this even more annoying. But a great camera is not worth much if the software fails and the company will not support its product. After months of chasing Insta360 for a resolution, I would strongly recommend thinking twice before buying anything from them. If you did, return it while you still can.

Super frustrating.

★★ · v2.34.5 · Oct 4, 2026

I have so many issues with this app…. As someone trying to edit longer form 360 video it’s such a pain to have the app crash every 10 minutes ruining my workflow and losing a clips worth of progress. Also, key frames frequently don’t keep the correct frame and I find myself dealing with unwanted zooming. Many times after exporting I discover that certain clips did not retain the manual reframing I’ve done to them or randomly zoom the pov in all the way from a wide view to something as narrow as <90°. Causing me to have to go back and fix parts of the video and then re export. I also agree with many other reviewers that the app can’t decide what it wants to be. The snapshot feature to take screenshots from clips rarely works and gets stuck in the exporting process. I’ve had to rely on other apps to take quality screenshots for thumbnails. When viewing a clip from my downloaded album, it keeps playing the audio even after backing out to the app’s homepage. This stacks with multiple clips so there are times when the audio from 2+ clips are still playing even though I’m not watching them. The only way to fix is to force quit the app and restart. Working on an iPad Pro with hundreds of gigs worth of free storage space for the length of video I’m editing. I’ve sent an email about some of these issues without response.

Why is this app so big! Ot takes too much storage

★ · v2.34.5 · Oct 2, 2026

Only the app takes already more than 2,5G! Please thinking about make function lean

Cant activate 360 ace pro 2. The instruction is in Chinese and i don’t understand

★ · v2.34.5 · Oct 1, 2026

So complicated to activate. Ace pro 2 I will return. This tomorrow , not worth it. And it is disappointing !

Struggles to export in batches

★★ · v2.34.5 · Sep 30, 2026

Unfortunately the app struggles with WiFi exports from multiple of my insta 360 cameras when exporting batches of media, which is the only feature I needed the app to follow through with.

Great when it works

★★ · v2.34.5 · Sep 29, 2026

Awesome app when it works however almost every time I go to record a clip it kicks me out of the app.

Great but

★ · v2.34.5 · Sep 27, 2026

Literally crashes all the time. Lose progress on your edits that took hours. Very frustrating

2.56gb updates and the remote still won’t connect

★ · v2.34.5 · Sep 27, 2026

The app developer is so concerned with gimmicky functions and creating massive updates but their own “expensive” remote display will no longer connect. Update after update I continue to grab my go pro because it actually works The camera, remote and app forever have connectivity issue and with the security concerns I do not use the app. I generally delete after checking to see if the latest update resolves my connectivity issue and delete it after being disappointed. If you like gimmicky photoshop features baked in because you don’t have photoshop this is probably ok but the paid you tubers are lot telling you the whole truth

Ads and pop ups all over the place!

★ · v2.34.0 · Sep 25, 2026

This app is the worst. Didnt pay all the money for a camera to get constantly bombarded with ads. Switching to DJI or gopro when I sell this garbage

It keeps crashing when trying to edit or download

★ · v2.34.0 · Sep 24, 2026

can not edit anything, it keeps crashing everytime I try to edit video. So what is the point of having this camera, if the photos/videos can only stay in my camera and I cant export anything. It just becomes an expensive toy :(

App sucks

★ · v2.34.0 · Sep 24, 2026

This app sucks Every time you try to edit or record footage from the camera it either lags or gets stuck which makes it hard to edit the videos.

GPS is broken

★ · v2.34.0 · Sep 22, 2026

The only thing I need the app for is for gps info. However, I can not figure out how to set it to MPH.

No Audio Monitoring

★ · v2.34.0 · Sep 22, 2026

This app lacks basic professional functionality like visually monitoring audio levels on the Luna ultra, which is is inexplicable for equipment that can be used professionally. The competition has been doing this for years. Maybe worry less about silly features and focus more on features that can appeal to professionals — the people will to spend real money for your products.

Can’t remove watermark during edit

★ · v2.33.6 · Sep 21, 2026

If you start editing an ai generate video you will not be able to remove the watermark without starting over wasted 2 hours. Also the keyframes do not work. They should move smoothly and continuously from key frame to frame not abruptly. The curve feature does not work on ai video not sure if it works elsewhere. I was not able to create a smooth transition. Instead it jerks at the last second.

Bloated app with Ads and stupid social feed.

★★ · v2.33.6 · Sep 20, 2026

The constant advertisements for the cloud storage are infuriating. I hate the pop up ads for other insta products. This app went from utilizing the camera you bought to pushing their subscriptions and other products to consumers who already bought them. The explore page needs to just disappear. Full of ads, ai content, and a social feed I care nothing about. Does nothing to improve the experience of using insta 360 cameras. Disappointed this is the direction insta360 is going.

Terrible iPad Pro (M chip) compatibility, clunky UI

★ · v2.33.6 · Sep 19, 2026

1 star until this app is fully compatible with iPads, but not any iPad, I’m actually talking about iPad Pro M5 with way more computing power than any iPhone and we still have to load the X6 videos in proxy mode, that’s just unacceptable. But what if I wanna export in ProRes on a mobile phone, it should be no brainer. You charge a premium on this brand brew camera but your software is noticeably behind on both mobile and computer devices. Fix that please.

Watermark buried, and multiple places

★ · v2.33.6 · Sep 17, 2026

No one wants a brand watermark

Spatial Capture Removed!?

★ · v2.33.5 · Sep 16, 2026

They are quietly removing the Spatial Capture feature from the US app.

Very Poor Experience

★ · v2.33.5 · Sep 16, 2026

In short: Logical hierarchy is non-existent, tons of nonsensical tapping around, and despite opening on iPad the interface is not optimized for the extra space.

Unnecessarily complicated

★ · v2.33.5 · Sep 15, 2026

Unnecessarily complicated

Too many ads

★ · v2.33.1 · Sep 11, 2026

Moving to DJI if they keep bombarding me in every screen trying to upsell me something.

The camera is great, the app is infuriating.

★ · v2.33.0 · Sep 10, 2026

Love the camera. It feels solid, and has awesome picture quality and good controls. The app is another story. If you want an app bloated with ads for AI services and cloud storage popping every time you open OR swap pages, this the camera for you. I bought the Ultra GO, and I cannot imagine thinking it’s okay to screw up a decent app with ads after users have paid around $480 for a camera. Unreal. There’s a “product promotions” tab to turn off notifications for their ads, but it DOES NOT WORK. Insta360, I’ve heard you’re supposed to be a good brand. Stop acting like Temu. Thanks.

Total trash

★ · v2.33.0 · Sep 9, 2026

I bought an Insta360 GO Ultra because I wanted a great camera and a clean, professional app to control it and manage my footage. What I did NOT pay for was an app filled with advertisements, promotions, recommendations, and other unwanted content. This is a camera app. It should focus on the camera: shooting, settings, editing, transferring files, and managing footage. That’s it. I don’t want to open the app and see ads or other promotional clutter that has absolutely nothing to do with what I’m trying to accomplish. When someone spends hundreds of dollars on a premium camera, the companion app should feel like part of a premium product — not an advertising platform. Please give users a simple option to completely disable advertisements, promotions, recommendations, and unnecessary third-party content. I bought an Insta360 camera. I want a camera app — not a billboard. Great camera. The app experience needs serious improvement. This not camera this advertising factory !

The opportunity

What would it take to build a viable competitor, what would it cost to run every month, and a prompt to get started. Generated from the reviews on file; one LLM call per brief. Set ANTHROPIC_API_KEY for a real brief; the stub only fills in a template.