← All fallen apps

LifeLock Identity

Product rot Exclusive data feeds

Gen Digital Inc. · Finance · Free · v3.9

View on the App Store (iPhone) ↗
Review-rating drop
1.21

2025-Q2 3.85 → last 90 days 2.64, text reviews

Peak quarter
3.85

2025-Q2, text reviews

Last 90 days
2.64

text reviews

Store rating
4.82

all 196233 ratings, incl. star-only

Store gap
2.18

store minus reviews

Est. MRR
$526k

#13 top-grossing, Finance

store 4.82 · reviews 3.85 → 2.64 · gap 2.18 store 4.82 reviews 2.64

Store ratings include star-only taps from in-app prompts, which skew high. The peak and recent figures come only from people who wrote a review, which skews low. Compare each against itself: the drop is the signal, and a big gap between the two usually means heavy rating prompting is masking unhappy users.

Average rating by quarter from 500 text reviews

2★3★4★5★ 1★ 2025-Q2: 3.85★ from 62 reviews 3.85 2025-Q2 2025-Q3: 3.05★ from 119 reviews 2025-Q4: 2.98★ from 53 reviews 2026-Q1: 3.27★ from 89 reviews 2026-Q2: 3.09★ from 82 reviews 2026-Q3: 2.55★ from 86 reviews 2026-Q4: 3.00★ from 9 reviews 3.00 2026-Q4
Faint bars have fewer than 8 reviews. Text reviews skew negative versus star-only ratings; read the direction, not the level.
Show as table
QuarterAvg stars Reviews
2025-Q23.85 62
2025-Q33.05 119
2025-Q42.98 53
2026-Q13.27 89
2026-Q23.09 82
2026-Q32.55 86
2026-Q43.00 9

Recent 1–2 star reviews

It’s not letting me sign in what’s going on

★ · v3.9 · Oct 7, 2026

This app is crashing to much

Has not worked once since I got it

★ · v3.8 · Oct 4, 2026

Love to say it’s great but so far I haven’t been able to do anything on the app, online is also difficult and frustrating!

Can’t read what’s in the app

★★ · v3.8 · Oct 1, 2026

As with most apps, these are not useful for those who have site issues cannot expand the point size to be able to read what’s in the app

Does not deserve 4.8 star rating

★ · v3.8 · Oct 1, 2026

Difficult to cancel subscription. Not a very good service.

Update fail

★★ · v3.8 · Sep 24, 2026

Current “improvements” include not being able to use Face ID no matter how many times you log in with Apple ID and then accept the prompt to use Face ID from then on. Also, repeated spinning wheels of death when responding to an alert.

Spelled name wrong and can’t get a hold of anyone to change it for 13 days now

★★ · v3.8 · Sep 23, 2026

I noticed my name was spelled wrong, and my free trial engine, and I can’t pay for it because none of my scans zoned through and I was one and I realized they spelled my name wrong, and you’re saying it’s my fault, but I gave him copies of my Bank card copies of my license copies of my Social Security card and they couldn’t see that my name is MICHAL not MIXHAL. When I go and talk to Chatbot, you can’t recognize me because my name spelled wrong so figure that out. Nothing you want me to renew it for 1598 and I haven’t got a scan yet for the free crowd. Or the month so I don’t know if the app good or not because it just trouble I put all my information and I spent the whole day with all my information is and nothing with all my cards and all my identification and all my information I get now we can’t renew I can’t use it and everything so positive so my emails my bank information all that is on hold because the link all in Norton 360

Ridiculous!

★ · v3.8 · Sep 22, 2026

You can never login if you have two factor authentication turned on. Once you leave the login screen to retrieve your two factor code you are sent back to the login screen thus a vicious circle and impossible login! FIX THIS!!!!

hard to navigate

★★ · v3.8 · Sep 20, 2026

hard to navigate and to get in touch with people

Updating information

★ · v3.8 · Sep 20, 2026

Norton sucks. I got a message to update my account and when I tried the system wouldn’t let me. I followed all instructions and still it won’t let me update.

Life Lock

★ · v3.8 · Sep 16, 2026

Really? I gave this app info and it jacked my husbands information!

Waste Management and MONEY!!!!!!!

★ · v3.8 · Sep 15, 2026

When I needed help they sent me to a government web site. USELESS A WASTE OF TIME AND MONEY!!!!!!!!!!

Version no longer supported

★ · v3.1 · Sep 15, 2026

This really gripes me when I am forced to upgrade my phone because application versions are no longer supported.

Lack of crital info

★ · v3.8 · Sep 14, 2026

The app does not have a way to find out when my subscription expires. when going to the chat it tells me to go to a page that does not exist.

Mobile App Issues

★ · v3.8 · Sep 13, 2026

If you’re expecting a fully functioning mobile app, you will be seriously disappointed. LifeLock mobile app continues to have issues with support chat. Both AI agent and human agent chat windows cut off pieces of text repeatedly, making it impossible to send a coherent message. There are also issues with the notifications for data broker activity. The app redirects to a page for removal request but all of the links are broken. All of this is ongoing and unaddressed. The app performance is a foundational failure is unacceptable.

Lifelock misleads you

★ · v3.8 · Sep 13, 2026

I tried changing my Lifelock app to the new style since they said I can change back at any time. That is not possible at least from all the resources I have used to change back. I do not like the new style at all!

Overrated

★ · v3.8 · Sep 11, 2026

This is one of the most confusing apps that I have ever encountered. They have me going in circles. I was in a chat with them for an hour before they told me that I had to call…….

What happenef!

★ · v3.8 · Sep 8, 2026

Since the latest update, the app does not work at all.

No help for lost wallet

★ · v3.8 · Sep 8, 2026

I was on vacation and lost my wallet. I immediately came to LifeLock app looking for them to help with cancellation of cards, lost Driver’s License, Insurance cards and social security card. What I found was of no help all it did was tell me what to do myself. Needless to say I had to call every one and inform them of the loss. I was hoping that seeing all my stuff is in LifeLock they would be able to lock everything down for me. This giving me time to contact banks and credit companies. Especially seeing this happened on Labor Day and all banks are closed. Will not be renewing.

Stupid HARASSMENT

★★ · v3.8 · Sep 4, 2026

What is the problem with you people? You notify me about AN UNUSUAL CHARGE ? It’s the SAME CHARGE we have been getting Month After Month, Year After Year for about 6 Years!!! Does THAT sound like a FRAUDULENT CHARGE to YOU!!! It sounds more like STUPID HARASSMENT to me!!!

Useless

★★ · v3.7.1 · Sep 1, 2026

Doesn’t remember settings, facial recognition works sporadically if at all. Totally useless!!!!!!!!

Customer service is nonexistent

★ · v3.7.1 · Aug 31, 2026

If you have LifeLock and want to speak to an Agent, and the wait time is in excess of 30 minutes, and the App logs you out in 15 minutes, there’s a problem…

PU

★ · v3.7.1 · Aug 25, 2026

What happened to clicking on Classic? This interface stinks. Where is my stuff? Horrible

Credit Card Ads?

★ · v3.7.1 · Aug 24, 2026

Yo, I spend way too much on this service for you to be trying to sell me credit cards. If I wanted that, I could cancel and just use one of the free credit monitoring systems. Definitely canceling after my year is up.

Last update

★ · v3.7.1 · Aug 21, 2026

Last update sucks. Can’t get into app at all. Just freezes on meet the new LifeLock app look

Stopped working

★ · v3.7.1 · Aug 21, 2026

👎

The opportunity

What would it take to build a viable competitor, what would it cost to run every month, and a prompt to get started. Generated from the reviews on file; one LLM call per brief. Set ANTHROPIC_API_KEY for a real brief; the stub only fills in a template.