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Tape Measure™

Monetization rage Self-contained

Level Labs, LLC · Utilities · Free · v4.22

View on the App Store (iPhone) ↗
Review-rating drop
0.52

2026-Q3 3.82 → last 90 days 3.30, text reviews

Peak quarter
3.82

2026-Q3, text reviews

Last 90 days
3.30

text reviews

Store rating
4.43

all 89238 ratings, incl. star-only

Store gap
1.13

store minus reviews

Est. MRR
$161k

#63 top-grossing, Utilities

store 4.43 · reviews 3.82 → 3.30 · gap 1.13 store 4.43 reviews 3.30

Store ratings include star-only taps from in-app prompts, which skew high. The peak and recent figures come only from people who wrote a review, which skews low. Compare each against itself: the drop is the signal, and a big gap between the two usually means heavy rating prompting is masking unhappy users.

Average rating by quarter from 500 text reviews

2★3★4★5★ 1★ 2021-Q3: 2.03★ from 35 reviews 2.03 2021-Q3 2021-Q4: 1.78★ from 49 reviews 2022-Q1: 1.88★ from 16 reviews 2022-Q2: 2.17★ from 24 reviews 2022-Q3: 2.32★ from 19 reviews 2022-Q4: 2.71★ from 14 reviews 2023-Q1: 1.70★ from 20 reviews 2023-Q2: 2.00★ from 15 reviews 2023-Q3: 2.20★ from 10 reviews 2023-Q4: 1.31★ from 13 reviews 2024-Q1: 2.73★ from 22 reviews 2024-Q2: 2.10★ from 20 reviews 2024-Q3: 2.18★ from 17 reviews 2024-Q4: 2.27★ from 22 reviews 2025-Q1: 2.71★ from 7 reviews (small sample) 2025-Q2: 2.87★ from 23 reviews 2025-Q3: 2.86★ from 21 reviews 2025-Q4: 2.87★ from 30 reviews 2026-Q1: 3.22★ from 37 reviews 2026-Q2: 3.00★ from 45 reviews 2026-Q3: 3.82★ from 33 reviews 3.82 2026-Q3 2026-Q4: 1.63★ from 8 reviews 1.63 2026-Q4
Faint bars have fewer than 8 reviews. Text reviews skew negative versus star-only ratings; read the direction, not the level.
Show as table
QuarterAvg stars Reviews
2021-Q32.03 35
2021-Q41.78 49
2022-Q11.88 16
2022-Q22.17 24
2022-Q32.32 19
2022-Q42.71 14
2023-Q11.70 20
2023-Q22.00 15
2023-Q32.20 10
2023-Q41.31 13
2024-Q12.73 22
2024-Q22.10 20
2024-Q32.18 17
2024-Q42.27 22
2025-Q12.71 7
2025-Q22.87 23
2025-Q32.86 21
2025-Q42.87 30
2026-Q13.22 37
2026-Q23.00 45
2026-Q33.82 33
2026-Q41.63 8

Recent 1–2 star reviews

Sucks!

★ · v4.21 · Oct 12, 2026

The app sucks it doesnt even work right

Not free, overpriced forced subscription

★ · v4.21 · Oct 11, 2026

Not free, overpriced forced subscription

It not good

★ · v4.21 · Oct 10, 2026

Just measure ,no need for a app

What?!

★ · v4.21 · Oct 8, 2026

It’s 40$ a month for this app!? Is that a joke?

Scame

★ · v4.21 · Oct 3, 2026

You download the app works perfect. You go to use the app again and they wanna charge it monthly fee scam.

ripoff

★ · v4.21 · Oct 2, 2026

scammy behavior. No real value.

Same table different angle of photo = wrong.

★★ · v4.21 · Oct 1, 2026

Different angles measure the same table with a 4 cm discrepancy.

Too hard to use

★ · v4.21 · Sep 24, 2026

No instructions are provided for using the app. Difficult to use. It would be easier to hand measure something.

DO NOT USE

★ · v4.18 · Sep 12, 2026

It’s a SCAM. Charges $10 per week. Didn’t realize I was subscribing when I downloaded the app. I thought it was a free app and got no notification whatsoever that I was subscribing to a weekly $10 charge. This went on for 3 months before I realized.

Waste of time

★ · v4.18 · Sep 10, 2026

Different measurements each time. My wall is either 2’6” or 17’3” Same wall, same phone, same app Can I leave zero stars

No

★ · v4.17 · Aug 29, 2026

If I have to purchase a trial to keep using a stupid tape measure app, then you’re just money hungry frauds.

Fraud

★ · v4.15 · Aug 13, 2026

This app is committing fraud through the apple store do not recommend they will force a subscription even after deleting the app and canceling

Do Not Download They will Steal Your Money Without Your Permission

★ · v4.15 · Aug 2, 2026

I downloaded the app and didn't even sign up for anything and have already been charged twice for an app that I used for one thing and it's not even accurate at measuring anything. They stole $20!

Wall

★ · v4.14 · Jul 8, 2026

Won’t measure a wall :(

Subscription for a measuring app

★ · v4.14 · Jul 7, 2026

Just no.

It doesn’t work

★ · v4.13 · Jun 24, 2026

Pointless since it literally told me 5 inch box was 10.5 inches repeatedly

Don’t download, don’t pay for. Stay away from this horrid app

★ · v4.13 · Jun 22, 2026

Forgot my tape measure in my work box. Downloaded this hoping it would give me a rough estimate of the length of a shower. I was incorrect. One measurement said 5 inches another said 3ft and the last says 5ft 7. Terrible terrible app, zero instructions and horribly actuate and inconsistent

To much money for this app

★ · v4.13 · Jun 19, 2026

I need to cancel this. To expensive

Great tool to have with you.

★ · v4.12 · Jun 19, 2026

Love this tool works great and is very accurate. I use it for work to hang items, building projects and landscaping. Works great. 10/10 Chris B.

Does not work

★ · v4.12 · Jun 16, 2026

Does not work

$9.99 a week for a ruler?

★★ · v4.11 · Jun 13, 2026

This is a local only app and the developers have no overhead. Stop these subscriptions.

Inaccurate

★ · v4.11 · Jun 11, 2026

This app is inaccurate so my height is 5 4 and it’s says 4 11 like what not good for people height

$30 a year for a TAPE MEASURE?

★ · v4.11 · Jun 10, 2026

At that point, just go to the store and buy a real one

Subscription ? REALLY!!!?

★ · v4.10 · Jun 9, 2026

I would have paid for this app one time fee, but not a subscription. This is ridiculous.

Hard to use

★ · v4.10 · Jun 6, 2026

App is not very intuitive. Icons don’t match their intended use. I want to cancel the subscription. Can’t figure out how to.

The opportunity

What would it take to build a viable competitor, what would it cost to run every month, and a prompt to get started. Generated from the reviews on file; one LLM call per brief. Set ANTHROPIC_API_KEY for a real brief; the stub only fills in a template.